Mikinola

Mikinola was where I learned what it means to build something from nothing. A brand in its truest, most independent form — the kind where you wear every hat, make every decision, and see the direct impact of your creative choices in real time.

As Creative Marketing Manager, I was the engine behind the entire visual identity — conceptualizing, styling, producing, and managing all static and video content from the first mood board to the final edit. I built and designed the e-commerce store from the ground up, coordinating content and graphics for over 200 products while managing the full logistics . I styled every shoot — in-studio and editorial — and created all graphics across social, email, and promotional marketing. I was also on the floor, selling and styling directly for clientele, which gave me something most designers never get: a visceral, firsthand understanding of how customers connect with a brand in person.