Anastasia Beverly Hills

Anastasia Beverly Hills is a beauty empire built on the belief that a single product — the perfect brow — could change the way a woman sees herself. A brand that turned a niche obsession into a global phenomenon, and never lost its edge in the process.

Here I sharpened my instinct for what stops a scroll. Specializing in Instagram Stories and paid social, I designed with motion and momentum — creating graphics that felt alive, trend-forward, and unmistakably ABH. It was a masterclass in designing for attention in one of beauty's most visually saturated spaces.