Art Direction

I conceptualized and collaborated on visual branding for new launches, styled in-house content shoots from pre-production all the way through post, and built the trend boards and seasonal strategies that guided the brand's visual evolution. I worked across web, social, and retention marketing — connecting the dots between every channel so the brand felt intentional no matter where a customer encountered it. It was hands-on, fast, and formative. The foundation of how I think about direction today.